Deals 15 July 2025

Coblence avocats advised the Libertad Holding and Boisvert groups on their strategic merger

Coblence avocats assisted the LIBERTAD HOLDING and Boisvert groups, major players in the distribution of photographic and video equipment in France, with their strategic merger.

This new group unites three emblematic brands:

  • Panajou (Bordeaux, 1865)
  • Objectif Bastille (Paris, 1983)
  • Miss Numerique (e-commerce, 2004)

The merger will create a leading player in the French photo and video market, with the ambition of achieving sales of €100m within 5 years.

I would like to thank Julien Laurent and Baptiste Pietruszewski for their confidence in this transaction.

The Coblence avocats team in charge of the transaction was made up of :

  • Corporate: Alexandre Brugière (partner), Lou Recht, Célia P.
  • Tax: Alexandre POLAK (partner), Thibaut Hubert, Arthur Nadot
Alexandre Brugière
Alexandre Brugière
Lou Recht
Lou Recht
Célia Pinet
Célia Pinet
Alexandre Polak
Alexandre Polak
Arthur Nadot
Arthur Nadot
Thibaut Hubert
Thibaut Hubert
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